MEET Natascha

BlümHaus came from a moment that caught me off guard. I was standing in line at the market with a small bouquet when an older woman asked who they were for. I said "me", and she looked genuinely confused — like someone else should’ve been buying them, like I needed a reason. And for a long time, I probably would’ve agreed. I’ve always loved flowers, but I used to wait around for other people to give them to me. I thought they had to be earned. You know, tied to a birthday, an apology, or a celebration. One day, I stopped waiting. Because I didn’t want to keep holding out for something that I could already give myself.

That moment never really left me. BlümHaus exists because I believe flowers should be easy to reach — not just in price, but in meaning. They’re for the ordinary days, the hard weeks, the quiet wins. They’re for anyone who wants them. No milestone necessary.